Google Merchant Listing Experiences: Tips For Optimizing Product Pages

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Google Search supports a variety of shopping experiences, called merchant listing experiences, in its search results page. These consist of item bits, popular items, shopping knowledge panels, and image search.

To be qualified for these experiences, Google needs abundant product information.

In the current installation of Google’s Ecommerce Basics series on Buy YouTube Subscribers, Designer Supporter Alan Kent shares tips to optimize your item information to end up being eligible for those experiences.

Here’s a summary of the info shared in Google’s video.

Providing Product Data

The initial step in making your item pages qualified for Google’s merchant listing experiences is to supply the needed item data.

This can be done through structured information on web pages, through a Google Merchant feed, or both. Google advises doing both if possible.

If you’re just beginning, you might want to include structured data to your web pages and then include a Google Merchant auto-feed. This feed is created from your on-page content and will help Google better comprehend your products.

After including the structured data, utilize the merchant listing report in the Google Search Console to ensure it’s proper. This report will reveal any concerns and assist you fix them.

Providing Rates Information

Providing product pricing information to Google can be complex since the online search engine supports an increasing variety of choices.

The primary step is to examine the rates choices utilized on your site and after that read through the Google documentation on pricing designs to see what’s supported.

As soon as you know what rates your website uses and what Google supports, you may need to simplify the pricing data you offer to Google to prevent confusion for shoppers.

Shipping information is a vital part in determining the overall expense of a product and an essential consider search results page.

Figuring out shipping expenses can be complicated, as it depends on different aspects such as provider utilized, total order weight and measurements, shipping distance, and more.

It is necessary to note that, like prices, you may need to simplify the shipping information you supply to match what Google supports.

Google states it’s safer to over-estimate shipping costs to prevent surprising customers at checkout with higher-than-expected charges.

Supplying Item Identifiers

Eligibility to many merchant listing experiences needs you to offer product identifiers, such as a GTIN number, an NPN number, or a brand and item name.

The more you can supply, the much better, Google says.

A SKU, or stock-keeping system, isn’t an appropriate item identifier as it’s irregular across merchants.

Check your structured information markup to see whether GTIN or similar product identifiers are on your web pages.

Also, inspect the Merchant Center report in Google Browse Console for cautions or mistake messages connected to item identifiers.

In Summary

Google’s merchant listing experiences in search results permit organizations to increase their visibility and drive sales.

To be qualified for these experiences, organizations need to supply abundant product information to Google, that includes structured information on webpages, a Google Merchant Center feed, and item rates and shipping info.

Additionally, providing item identifiers such as GTIN, NPN, brand, and product name is crucial to becoming eligible for merchant listing experiences.

By following these ideas and using the merchant listing report in the Google Search Console to make sure precision, organizations can optimize their item details and increase their possibilities of being included in Google’s search results.

Featured Image: Screenshot from Buy YouTube GoogleSearchCentral, January 2023.