7 Ways To Use Google Trends For SEO & Content Marketing

Posted by

Google Trends is a remarkably useful tool for keyword research, particularly when utilizing innovative search options that are virtually hidden in plain sight.

Check out the different Google Trends menus and alternatives and discover relatively limitless methods to get more keyword search volume insights.

Discover brand-new methods to open the power of one of Google’s crucial SEO tools.

The Worth Of Google Trends

While Google Trends is precise, it doesn’t reveal the quantity of traffic in actual numbers.

It shows the varieties of queries made in relative percentages on a scale of no to 100.

Unlike Google Trends, paid SEO tools supply traffic volume numbers for keywords.

But those numbers are only estimates that are extrapolated from a mix of internet traffic information companies, Google Keyword Coordinator, scraped search results page, and other sources.

The clickstream information normally comes from anonymized traffic information gotten from users of particular pop-up blockers, browser plugins, and some totally free anti-virus software application.

The SEO tools then apply an estimation that represents their best guess of how that information correlates with Google keyword search and traffic volume.

So, even though paid SEO tools provide price quotes of keyword traffic, the information presented by Google Trends is based on actual search inquiries and not guesses.

That’s not to say that Google Trends is better than paid keyword tools. When used together with paid keyword tools, one can get a near-accurate idea of real keyword search volume.

There are other functions in Google Trends that can assist dial in precise division of the keyword information that assists to understand what geographic areas are best for marketing efforts and also discover brand-new and trending keywords.

How To Use Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends shows a relative visualization of traffic on a scale of no to 100.

You can’t truly understand if the pattern is reporting hundreds of keyword searches or thousands due to the fact that the chart is on a relative scale of no to one hundred.

However, the relative numbers can have more suggesting when they are compared with keywords for which there are known traffic levels from another keyword expression.

One way to do this is to compare keyword search volume with a keyword whose precise traffic numbers are currently known, for example, from a pay per click campaign.

If the keyword volume is specifically big for which you don’t have a keyword to compare, there’s another method to find a keyword to utilize for contrast.

A contrast keyword does not need to be related. It can be in a totally different vertical and could even be the name of a trending celeb.

The crucial thing is the basic keyword volume information.

Google releases a Google Trends Daily Trends webpage that shows trending search questions.

What works about this page is that Google offers keyword volumes in numbers, like 100,000+ searches daily, etc.

Example Of How To Pinpoint Browse Volume

I’m going to utilize the search phrase [how to reduce weight] as an example of how to utilize Google Trends to get a close concept of real search volume.

The method I do it is by using recognized search volumes and comparing them to the target keyword phrase.

Google supplies search volumes on its trending searches page, which can be changed for what’s trending in any country.

On this particular day (September 22, 2022), the actress Ana De Armas was trending with 50,000+ searches, and the American ex-football gamer (keyword expression [Bret Favre News] was trending with 20,000+ searches.

Action 1. Find Browse Patterns For Target Keyword Phrases

The target keyword phrase we’re researching is [how to slim down]

Below is a screenshot of the 1 year trend for the target keyword phrase:

Screenshot from Google Trends, September 2022

As you can see, it’s a relatively steady trend line from September 2021 to September 2022.

Then I included the 2 keyword expressions for which we have a close search volume count to compare all three, however for a 24-hour time period.

I use a 24-hour time period because the search volume for our contrast keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword phrase, with a red pattern line, is right in the middle, in between the keyword expressions [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above comparison informs us is that the expression [how to drop weight] has a keyword volume of more than 20,000+ searches however less than 50,000+ searches.

The relative search volume of [how to reduce weight] is 50% of the keyword phrase [Ana De Armas]Due to the fact that we know that [Ana De Armas] has a search volume of approximately 50,000+ searches on this specific day, and [Bret Favre News] has a search volume of 20,000+ inquiries on the very same day, we can say with sensible precision that the keyword phrase, [how to slim down] has approximately a day-to-day search volume of around 30,000 on a typical day, give or take a few thousand.

The actual numbers could be greater because Google Trends shows the highs and lows at specific points of the day. The overall for the day is highly likely greater.

The above hack isn’t 100% accurate. But it’s enough to offer a strong ballpark idea and can be utilized to compare with and confirm theorized data from a paid keyword research tool.

Related: How To Do Keyword Research For SEO

2. Discover Insights From Time-based Trends

There are two general methods to look at the keyword data: stretched across over longer amount of times and shorter time periods.

Extended Period Patterns

You can set Google Trends to reveal you the traffic patterns stretching back to 2004. This is important for showing you the audience patterns.

  • Upward Long-Term Trends: If a trend is regularly increasing, this means you need to focus energy on producing content for this pattern.
  • Downward Long-Term Trends: If the trend line is steadily moving down, then it may be a signal that audience material intake is altering.

For example, evaluation this five-year pattern for [WordPress] the search term, WordPress the software application, and WordPress the website:

Screenshot from Google Trends, September 2022

There’s a clear down trend for WordPress in all 3 variations.

The downward trend encompasses associated expressions such as:

  • WordPress themes.
  • WordPress plugin.
  • WordPress hosting.

There are lots of reasons search trends go down. It can be that people lost interest, that the interest went elsewhere or that the pattern is outdated.

The digital cam product classification is a good example of a downward spiral triggered by an item being replaced by something else.

  • The digital electronic camera triggered the decline in look for standard analog electronic cameras.
  • The iPhone began the downward spiral of the digital cam.

Understanding which method the wind is blowing might assist a material online marketer or publisher comprehend when it’s time to bail on a subject or product category and to pivot to upward-trending ones.

Related: Material Marketing: The Ultimate Novice’s Guide

3. Related Topics And Questions

Google Trends has two terrific functions, one called Related Topics and the other Related Queries.

Subjects

Subjects are search questions that share a concept.

Identifying associated subjects that are trending upwards is useful for finding out how an audience or customer need is moving.

This details can, in turn, offer concepts for content generation or new product choices.

According to Google:

“Associated Topics

Users searching for your term also looked for these subjects.

You Can View by the Following Metrics

Top– The most popular topics. Scoring is on a relative scale where a value of 100 is the most commonly browsed topic and a value of 50 is a subject searched half as often as the most popular term, and so on.

Increasing– Related subjects with the most significant increase in search frequency since the last time period.

Outcomes marked “Breakout” had a remarkable boost, most likely since these subjects are new and had few (if any) prior searches.”

Related Queries

The description of Related Queries resembles that of the Associated Subjects.

Leading inquiries are generally the most popular searches. Rising Queries are questions that are ending up being popular.

Screenshot from Google Trends, September 2022

The data from Rising Questions are excellent for staying ahead of the competitors.

4. Short-Term Trends Can Bring Huge Traffic

Seeing keyword patterns in the brief view, such as the 90-day or perhaps 30-day view, can reveal valuable insights for taking advantage of quickly altering search patterns.

There is a ton of traffic in Google Discover along with in Google News.

Google Discover is tied to trending subjects associated with searches.

Google News is of the moment in terms of current events.

Websites that target either of those traffic channels take advantage of knowing what the short-term trends are.

An advantage of seeing short-term trends (1 month and 90 trends) is that specific days of the week stand out when those searches are popular.

Knowing which days of the week interest spikes for a provided subject can assist in preparation when to publish specific sort of topics, so the content is right there when the audience is looking for it.

5. Keywords By Classification

Google Trends has the functionality for narrowing down keyword search inquiry stock according to category topics.

This supplies more precise keyword data.

The Categories tab is very important since it improves your keyword research to the proper context.

If your keyword context is [autos], then it makes good sense to properly improve Google Trends to reveal simply the data for the context of car.

By narrowing the Google Trends data by classification, you will have the ability to discover more accurate information related to the subjects you are researching for material within the appropriate context.

6. Identify Keyword Data By Geography

Google Trends keyword details by geographic place can be utilized for identifying what locations are the best to outreach to for website promo or for customizing the material to specific regions.

For example, if particular sort of items are popular in Washington D.C. and Texas, it makes sense to intend marketing activity and localized content to those areas.

In fact, it may be useful to focus link-building advertising activities in those areas first considering that the interest is higher in those parts of the country.

Keyword appeal information by area is important for link structure, content creation, material promo, and pay-per-click.

Localizing content (and the promotion of that material) can make it more relevant to the people who have an interest in that material (or product).

Google ranks pages according to who it’s most pertinent, so incorporating geographical subtlety into your content can help it rank for the a lot of people.

7. Target Search Intents With Search Types

Google Trends gives you the capability to further fine-tune the keyword data by segmenting it by the kind of search the data originates from, the Browse Type.

Refining your Google Trends research by the type of search enables you to remove the “sound” that might be making your keyword research study fuzzy and help it end up being more precise and significant.

Google Trends data can be refined by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a wonderful method to determine search patterns for material with the word “how” due to the fact that a lot of people search on Buy YouTube Subscribers using expressions with the words “how” in them.

Although these are searches performed on Buy YouTube Subscribers, the trends information works since it reveals what users are looking for.

A Google Trends look for how, what, where, when, why, and who shows that search inquiries beginning with the word “how” are by far the most popular on Buy YouTube Subscribers.

Google Trends limits comparisons to 5 keywords, so the following screenshot leaves out that word.

Screenshot from Google Trends, September 2022 If your keyword phrases include instructional material that uses words like” how to,”improving your research study with the Buy YouTube Subscribers search type might provide helpful insights.

For instance, I have actually discovered that Buy YouTube Subscribers Browse shows more relevant “related topics” and “related questions” information than researching with “web search” picked.

Here’s another example of how using different sort of search types helps fine-tune Google Trends data.

I did the very same how, what, where, when, why, and who browses however this time using the News Browse refinement.

Screenshot from Google Trends, September 2022 The search patterns in Google News are extremely various than the search patterns on Buy YouTube Subscribers. That’s since people wish to know the”what “and”how”types of information in Google News. When creating content related to news, recognizing the correct angle to report

a news product is important. Knowing that the words”what”or” who”are most pertinent to a topic can be beneficial for crafting the title to what the readers are most thinking about. The above is the view of search questions for the past 90 days. When the exact same keywords are

searched utilizing the 5-year viewpoint, it ends up being clear that the “who”

type keywords tend to increase according to existing occasions. As an example of how existing occasions influence patterns, the greatest spike in searches with the word”who”

happened in the days after the 2020 presidential election. Every Browse Type query improvement reveals a different aid to improve the results so that they show more precise information. So

, give the Browse Type selections a shot since the details that is offered may be more precise and useful

than the more general and potentially loud”web search “version. Unlock The Hidden Power Of Google Trends Free tools are usually considered to be less helpful than paid tools. That’s not necessarily the case

with Google Trends. This article lists seven ways

to discover helpful search-related trends and patterns that are absolutely precise, more than some search-related data from paid tools.

What’s specifically notable is that this article only starts to scratch the surface area of all the details that’s readily available. Check out Google Trends and learn extra ways to mix different search patterns to get a lot more useful information. More Resources: Featured Image: Studio Romantic/Best SMM Panel