30 Content Marketing Stats You Should Know

Posted by

Material continues to rule most marketing techniques, and there is proof to support my assertion.

Simply put, content marketing is a vital aspect of any digital marketing method, whether you’re running a little local service or a big international corporation.

After all, content is indisputably the really lifeblood upon which the web and social media are based.

Modern SEO, for all intents and functions, has effectively become enhanced content marketing as Google demands and rewards services that create content demonstrating Knowledge, Authority, and Credibility to the advantage of their customers.

Content marketing involves creating and sharing valuable, appropriate, amusing, and consistent content in various text-based, video, and audio formats.

The main focus should be on drawing in and retaining a clearly specified audience, with the supreme goal of driving profitable client action.

But with so much content being produced and shared every day, it is essential to stay updated on the current patterns and finest practices in material marketing to keep pace.

To assist you do simply that, here are 30 content marketing stats I believe you must know:

Material Marketing Usage

The number of services are leveraging material marketing, and how are they preparing to discover success?

  1. According to the Material Marketing Institute, 73% of B2B marketers and 70% of B2C online marketers utilize content marketing as part of their overall marketing technique.
  2. 91% of marketing pros surveyed by Semrush attained success with their content marketing in 2021.
  3. A B2B Content Marketing Study carried out by CMI found 40% of B2B online marketers have a documented material marketing technique; 33% have a strategy, but it’s not recorded, and 27% have no technique whatsoever.
  4. Half of all marketers state they contract out some material marketing.
  5. The pandemic increased content usage by 207%.

Content Marketing Strategy

What techniques are content marketers utilizing or discovering to be most reliable?

  1. 83% of online marketers think it’s more reliable to develop higher quality material less often.
  2. In a 2022 Statista Research Study Study of marketers worldwide, 62% of respondents stated they believed it was essential to be “constantly on” for their customers, whereas 23% believed content-led communications were most reliable for tailored targeting purposes.

Types Of Content

Material marketing was synonymous with posting blog sites, but the web and material have actually evolved into audio, video, interactive, and meta formats.

Here are a couple of stats on how the different types of content are trending and performing.

  1. The top three types of material being produced by marketing groups in 2022 consisted of videos, blog sites, and images.
  2. Brief articles/posts (83%) and videos (61%) are the top two content types that B2C marketers utilized in the last 12 months. Their usage of long-form posts increased to 42% from 22% last year.
  3. Short-form video material like Buy TikTok Verifications and Buy Instagram Verification Reels is the most effective type of social networks material.
  4. 40.8% of online marketers said initial graphics (infographics, illustrations) assisted them reach their marketing objectives in 2020 (Source: Venngage)
  5. 72% of B2C online marketers expected their organization to buy video marketing in 2022. (Source: CMI)
  6. Short material (300-900 words) draws in 21% less traffic and 75% fewer backlinks than short articles of average length (900– 1200 words.) (Source: Semrush State of Material Marketing 2022)
  7. Interactive material sees 52.6% more engagement than fixed material, with purchasers investing approximately 8.5 minutes seeing static content products and 13 minutes on interactive material items. (Source: Mediafly)

Material Circulation

It is not just adequate to develop and publish content.

For a material technique to be effective, it needs to consist of distributing material through the channels often visited by an organization’s target audience.

  1. Buy Facebook Verification was the leading distribution channel for B2C online marketers in the previous 12 months and the channel that drove the best outcomes. (Source: CMI)
  2. B2B marketers reported to CMI that LinkedIn was the most common and top-performing organic social networks distribution channel.
  3. 80% of B2B online marketers who use paid distribution usage paid social networks marketing (Source: CMI)

Content Intake

As soon as content reaches an audience, it is very important to comprehend how an audience consumes the content or acts as a result.

  1. A 2021 DemandGen study exposed 62% of those making B2B purchase choices stated they relied more on useful content like case studies and visual content, such as webinars, to guide their purchasing decisions and mentioning a higher focus on the dependability of the source.
  2. Purchasers are willing to invest no greater than 5 minutes examining most content formats. (Source: DemandGen Material Preferences Survey)
  3. In a current post, blogger Ryan Robinson reports the typical reader spends 37 seconds reading a blog site.
  4. 65% of respondents to DemandGen’s survey said they give more credence to peer reviews, user-generated material, and third-party publications/analysts vs. company-generated content.

Content Marketing Performance

Among the primary factors content marketing has taken off is its ability to be measured, enhanced, and tied to a return on investment.

  1. B2C marketers reported to CMI the top 3 objectives content marketing helps them to attain are creating brand awareness, constructing trust, and educating their target audience.
  2. Content marketing produces three times as lots of leads as traditional outgoing marketing but expenses 62% less (Source: CMI).
  3. 56% of marketers who take advantage of blogging say it’s a reliable tactic, and 10% state it creates the best ROI (return on investment). (Source: Hubspot blog research)
  4. Over 60% of online marketers determine the success of their material marketing method through sales. (Source: Hubspot State of Marketing Report, 2021)

Material Marketing Budgets

Budget plan changes and the willingness to purchase specific marketing techniques are excellent indicators of how popular and efficient these strategies are at a macro level.

The following stats certainly appear to suggest marketers have bought into the value of content.

  1. 61% of B2C marketers in CMI’s 2021 research study said their 2022 content marketing budget would exceed their 2021 budget plan.
  2. 22% of B2B marketers said they spent 50% or more of their total marketing spending plan on material marketing. Furthermore, 43% saw their content marketing budget plans grow from 2020 to 2021, and 66% expected them to grow once again in 2022. (Source: CMI)


All types of marketing featured difficulties associated with time, resources, expertise, and competitors. Acknowledging and dealing with these challenges head-on with well-thought-out techniques is the very best way to conquer them and understand success.

  1. Leading difficulties consisted of “bring in quality leads with our content” (41%), “generating enough traffic and promoting our material” (39%), “developing content that resonates with our audience” (31%), and “proving the ROI of our material” (30%). (Source: Semrush’s State of Content Marketing 2022)
  2. Changes to SEO/search algorithms (64%), modifications to social media algorithms (53%), and data management/analytics (48%) are amongst the top concerns for B2C online marketers. (Source: CMI)
  3. 47% of people are looking for downtime from internet-enabled gadgets due to digital tiredness (Source: EY Study)

Time To Get Started

As you can clearly see and possibly have actually currently realized, content marketing can be an extremely effective and cost-efficient method to create leads, build brand awareness and drive sales.

Those ready to put in the work of developing a recorded material strategy and executing it by producing, dispersing, and optimizing high-value, pertinent customer-centric content can enjoy significant company rewards.

More resources:

Included Image: Deemak Daksina/Best SMM Panel